Introducing High 5 Video

With this blog post I am delighted to introduce my consultancy, High 5 Video. High 5 Video helps organizations to develop high-impact video programs that drive business growth and positively impact society.

To realize today's Internet-connected, customer-driven opportunities, you need to think about video differently. It's no longer an adjunct to a communications program but now takes center stage, pushed by the Internet and Internet-enabled devices through all lines of business communication to audiences that increasingly are in control of the message. So video today requires many more choices than traditional production decisions - choices that can have profound implications for your organization. For this reason, High 5 Video offers a unique interdisciplinary approach across the 5 main areas involved in content development:

Strategic planning
Marketing
Technology
Production
Distribution

This blog is a free resource to help our clients and the broader community use video effectively. Like the High 5 Video service, it draws on the expertise of a large network of professionals, as well as the 25+ years of experience and knowledge that I have gained working with video my entire career.

As the video opportunity continues to grow and evolve, partners, clients, and pundits are welcome to contribute to the education of our community. To offer an article or suggest a topic, feel free to contact me at denise at high5video dot com.