Have you experienced the power of video lately? As media professionals we used to say video is the next best thing to being there. Now we could argue it's better than being there simply because you can't be everywhere but your video can. You can offer more ways to consume corporate video than Dr. Seuss found ways to serve green eggs and ham, through such media dishes as:
TV & Cable
Internet TV
Websites
Webcasts
Online ads
Blogs
Search engine links
Video portals
Email campaigns
Mobil devices
Trade show displays
Direct mail DVDs
Press releases
Video has long been a key ingredient in corporate communications, helping to make a message clear, engaging, convincing, and memorable. These benefits of effective business video haven't changed. But today video is also immediately accessible, interactive, searchable, easy to organize, annotate, distribute, share, measure, and manage - and you can do it all with Internet TV technology.
Download this High 5 Video PDF to read our white paper on Internet TV. Or read my article on Mass High Tech.
Thursday, January 3, 2008
Internet TV and Corporate Communications
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